Brand Identity Creation

Review of competitive brand environment both current and future in target markets
Proposed brand positioning in relation to the competitive scenario
Brand name and logo
Development road map location recommendations which will enable both pure hotel management contracts and investment positions
Brand Manual preparation
Brand SOP’s creation F&B Service / HK / Front Office / Security
Brand Standardization (look / feel / positioning / recall / services / product)
Brand Job profiles
Developing / standardizing effective MIS reporting system, for the whole group
Suggestions viz. marketing & sales strategies